CONOR McGREGOR is entering whiskey business.
He’s not just facing unbeaten Russian grappler Khabib Nurmagomedov at UFC 229, he’s also launched a brand of Irish whiskey.
Why is Conor McGregor’s whiskey called Proper No Twelve?
Quite simply because McGregor is a “proper Irish man” and he’s from the Dublin surburb of Cremlin, Dublin 12.
Writing on his Instagram to launch the product, McGregor wrote: “I have spent a lifetime studying this craft under the tutelage of my late Grandfather on my mother’s side, Christopher “Jakes” Moore, and I have put just over 3 years into the making of this liquid alone.
“I introduce to you @ProperWhiskey! Proper Irish Whiskey, from a Proper Irish man!
“Born and bred in the Dublin suburb of Crumlin, Dublin 12. Proper Twelve is who I am. ”
How much does a bottle cost?
Bottles are sold at a price of £39.95.
£3.80 from every crate sold going to help first-responder organisations and charities.
McGregor said: “This donation plan will be in operation all over the world.
“These are the men and women who run into buildings while everyone else is running out. They are our real life heroes – Proper Heroes.”
Is Proper Twelve going to be a sponsor of UFC 229?
McGregor said the whiskey will be an official sponsor of UFC 229 on October 6 – which he headlines against Nurmagomedov.
When asked at the press conference if it was going to be a sponsor of the event, UFC president Dana White answered: “It is”.
McGregor then said: “It’s on the canvas. like his [Khabib’s] blood will be on the canvas.”