GREGGS has launched legal action against a pub over its “Dirty Thoughts of Cheryl Cole” burger.
The treat includes one of the bakery chain’s sausage rolls, baked beans and cheddar cheese.
Greggs says Newcastle’s The Brandling Villa is breaching its trademark with the £12.50 meal.
Bosses also say that the quirky name is “causing offence to some”.
A spokesman for the pub, which has previously named burgers after Ant and Dec, said: “We’re a bit gutted about it really.
“We’ve been doing it for years and it’s no harm to their brand – we’re only a couple of pubs.
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“It’s a Greggs’ sausage roll on a burger.
“They want us to remove the name from the menus so it doesn’t say Greggs, but it’s the institutional Newcastle reference that makes the joke.
“We think it’s a shame. I mean, Cheryl’s not bothered.”
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