JUST when you thought Primark had it all, the store has gone and added a whole new range to its repertoire.
The bargain fashion brand has launched a hair styling range including hair dryers, straighteners and curling tongs – all in an Insta-ready pink.
The Kardashians’ hair stylist, Andrew Fitzsimons has launched an affordable range of hairstyling tools in Primark[/caption]
The range has been designed by the Kardashian’s hairstylist Andrew Fitzsimons who first launched his product range in store in February.
Now, the long awaited pink electricals are available in Primark stores, ensuring everyone can look like a star without breaking the bank.
With over 15 years’ experience as a hairstylist Andrew Fitzsimons is on speed dial for everyone from the entire Kardashian clan to supermodel heavyweights including Joan Smalls, Ashley Graham, Karlie Kloss and Bella Hadid.
Speaking about the collaboration Andrew commented, “I grew up in Dublin, so have always been a huge Penneys (Primark) fan.
The range is all in an Insta-ready pink and includes a hairdryer, straighteners and a curling tong[/caption]
Each appliance comes in at just £12[/caption]
“I love the way that they make fashion and beauty accessible to everyone. And, for me, haircare shouldn’t be any different.
“It’s a dream come true to launch my own haircare range. To know I am doing it with a retailer so suited to my vision and so close to my Dublin roots makes it all the more special.”
“Everyone deserves amazing hair without having to pay celebrity prices”
Inspired by his work with the most glamorous fashion and TV icons, Andrew Fitzsimons has collaborated with Primark to create an affordable haircare range that delivers amazing results for your hair.
The collection includes everything from the hero wet products such as the shampoos and conditioners to styling sprays and accessories all designed with Andrew’s style at the forefront as well as helping your hair look its best, at the Primark prices you know and love.
Since launching, the accessories have been among the most coveted in the range with the hair clamps, ‘no mark’ hair clips and the logo bag among the top sellers.
The matching millennial pink electricals have been eagerly anticipated by our customers and we’ve no doubt they’ll be a huge success.
“The pink hairdryer, straightener and curling tong are a must have in anyone’s haircare kit and I’m so excited for everyone try them,” Andrew continued.
Each of the electricals is priced at £12 and is available to buy in store now.
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