Instagram star and ‘social influencer’ Luka Sabbat sued for ‘not doing enough influencing’ after being paid to promote Snapchat’s Spectacles

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A “SOCIAL INFLUENCER”is being sued for not doing enough influencing after being paid to promote Snapchat’s Spectacles, a PR firm has claimed.

Luka Sabbat, 20, was paid £34,520 ($45,000) upfront to create one post and three short videos on his Instagram page to promote the spectacles as part of an “influencer agreement”.

Lukla Sabbat is being sued for not 'influencing enough'
Luka Sabbat is being sued for not ‘influencing enough’
Rex Features

The actor and model briefly dated Kourtney Kardashian, 39, in September and has 1.4million followers on his Instagram account.

He was chosen by public relations firm PR Consulting just one day after being photographed with Kourtney in Los Angeles on September 15.

Luka was hired to promote the spectacles, which are sunglasses with built in video cameras.

Included in the “influencer agreement” was another £11,510 ($15,000) had he reportedly worn the Spectacles in public at both the Paris and Milan Fashion Weeks.

Luka briefly dated Kourtney Kardashian
Luka briefly dated Kourtney Kardashian
Getty Images – Getty
Luka and Kourtney were snapped together leaving a bar in September
Luka and Kourtney were snapped together leaving a bar in LA in September
Splash News
The pair's relationship was reportedly short-lived
The pair’s relationship was reportedly short-lived
Splash News

Luka also had to add links to the products in his posts, get the posts approved by the PR firm and then send data on how the posts performed.

He has been accused of not holding up his end of the bargain, which prompted the lawsuit in the New York Supreme Court.

The PR firm is asking for £69,040 ($90,000) as a reimbursement for the upfront fee and another $45,000 in damages.

The New York-based firm claim Luka only made on Instagram story and one post to his feed as well as failing to submit the post beforehand for approval.

Luka has 1.4million instagram followers
Luka has 1.4million Instagram followers
 

PR Consulting also claim he did not keep his agreement to be photographed in public wearing the spectacles.

The first version of the spectacles launched with Snap, the parent company of Snapchat in 2016, but was unsuccessful.

Snap is said to not have brought the claim forward and are not involved.


An “influencer” is described as someone who has a large following on social media and is willing to promote or endorse products in return for a fee.

There is a blurred line between what is and is not a paid-for advert.

In the US, the Federal Trade Commission requires influencers to disclose how much they are paid from influencing.


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