FOX is calling for new Super Bowl holiday dubbed “Super Monday” by encouraging fans to skip work and catch up on their favorite Fox shows
The popular network is preparing to launch its special promo campaign this month, tempting sports fans to watch TV instead of going to work.
SNL alum Finesse Mitchell is set to play ‘The Mayor of Monday’[/caption]
The network will be rolling out their new ‘Super Monday’ campaign in the coming weeks[/caption]
Nearly 100 million viewers tuned in to the Super Bowl last year[/caption]
On Sunday, Fox will roll out the on-air initiative during the NFC divisional playoff between Seattle and Green Bay, reports Variety.
Other planned spots include January 19, February 2nd and 3rd as Fox covers the championship games during the sporting season.
It’s certainly a lucrative period for broadcasters: in 2019, nearly 100 million viewers tuned in to watch the Super Bowl games.
SNL alum Finesse Mitchell is set to play ‘The Mayor of Monday’ in one of the promo features, alongside employee Paul Lieberstein, who previously played Toby from ‘The Office.’
The hilarious video shows Mayor Mitchell pitching his idea to staffers – but it’s shot down by a wet blanket played by Lieberstein, who says it’s at odds with company policy.
Will Arnett, Rob Lowe, Jason Biggs, Bellamy Young and Liv Tyler are all set to star in the campaign, telling viewers what they’re doing to mark “Super Monday.”
But the broadcasting giant covered themselves, insisting people should skip work “responsibly” during Super Monday.
The campaign was the brainchild of Scott Edwards – who may have been inspired by the 17 million people who missed work after Super Bowl Sunday last year.
Fox’s Head of Creative Advertising Fox Entertainment marketing head Darren Schillace said it embodied the network’s brand of spirit and “doing things differently.”
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He told the publication: “Rather than only airing traditional network promos during the Super Bowl, we thought we would use this valuable time.
“In addition to highlighting our shows, to showcase our brand and creativity, while building momentum and excitement for the most watched day of the year.”
“If we create a new national holiday along the way, I suppose that’s a bonus,” Schillace added.
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