Category: targeted advertising

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TikTok found to have tracked Android users’ MAC addresses until late last year

Until late last year social video app TikTok was using an extra layer of encryption to conceal a tactic for tracking Android users via the MAC address of their device… »

Data from Dutch public broadcaster shows the value of ditching creepy ads

For anyone interested in the contested question of how much ‘value’ — or, well, how little — publishers derive from the privacy-hostile practice of tracking web users to behaviorally target… »

What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

Agencies point finger at state-sponsored hackers from China, Russia, Iran and North Korea Who is targeting vaccine developers? Coronavirus – latest updates See all our coronavirus coverage State-sponsored hackers from… »




Akshata Murty, Sunak’s wife, holds multimillion-pound portfolio making her richer than the Queen The chancellor, Rishi Sunak, is facing questions over the transparency of his financial affairs after a Guardian… »