Category: online advertising

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Will online privacy make a comeback in 2020?

Last year was a landmark for online privacy in many ways, with something of a consensus emerging that consumers deserve protection from the companies that sell their attention and behavior… Read more »

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision… Read more »

Europe shows the way in online privacy

Alastair Mitchell Contributor Share on Twitter Alastair Mitchell is a partner at multi-stage VC fund EQT Ventures and the fund’s B2B sales, marketing and SaaS expert. Ali also focuses on… Read more »

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

How to profit from valuable peer referrals hiding in Slack

Colin Bendell Contributor Share on Twitter Colin is Senior Director of Analytics and Strategy for Cloudinary, the co co-author of High Performance Images, and passionate about data, web performance and… Read more »

Out of the box influencer strategies to accelerate awareness for your startup

Kamiu Lee Contributor Share on Twitter Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling… Read more »

How to get people to open your emails

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

Most EU cookie ‘consent’ notices are meaningless or manipulative, study finds

New research into how European consumers interact with the cookie consent mechanisms which have proliferated since a major update to the bloc’s online privacy rules last year casts an unflattering… Read more »

Don’t miss this epic Twitter fight between the IAB’s CEO and actual publishers

Grab popcorn. As internet fights go, this one deserves your full attention — because the fight is over your attention. Your eyeballs and the creepy ads that trade data on… Read more »

What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

EU gov’t and public health sites lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be… Read more »

Google lays outs narrow “EU election advertiser” policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to… Read more »