Category: growth tactics

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8 tips for founders trying to raise their first round of venture capital

If you’re an avid TechCrunch reader, someone who loves to absorb endless startup profiles and pore through fundraising stories, you might think raising venture capital is easy. In reality, it’s… Read more »

Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising… Read more »

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

How to profit from valuable peer referrals hiding in Slack

Colin Bendell Contributor Share on Twitter Colin is Senior Director of Analytics and Strategy for Cloudinary, the co co-author of High Performance Images, and passionate about data, web performance and… Read more »

Out of the box influencer strategies to accelerate awareness for your startup

Kamiu Lee Contributor Share on Twitter Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling… Read more »

How to get people to open your emails

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

How Roblox avoided the gaming graveyard and grew into a $2.5B company

There are successful companies that grow fast and garner tons of press. Then there’s Roblox, a company which took at least a decade to hit its stride and has, relative… Read more »

Fundraising 101: How to trigger FOMO among VCs

Let’s go beyond the high-level fundraising advice that fills VC blogs. If you have a compelling business and have educated yourself on crafting a pitch deck and getting warm intros… Read more »