Category: digital marketing

Auto Added by WPeMatico

Ruhnn, a Chinese startup that makes influencers, raises $125M in U.S. IPO

Ruhnn, a company that enables influencers to sell through e-commerce and is plotting to change the face of China’s fashion industry, has raised $125 million after it listed on the… Read more »

What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. Read more »

EU gov’t and public health sites lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be… Read more »

Google lays outs narrow “EU election advertiser” policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to… Read more »

Mercaux bags $4.5M to help bricks-and-mortar retail tool up to sell more

Retail tech SaaS platform Mercaux has closed a £3.5 million (~$4.5M) Series A funding round led by European VC fund Nauta Capital.  The 2013 founded London-based startup sells software for retailers to… Read more »