Category: digital marketing

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Data from Dutch public broadcaster shows the value of ditching creepy ads

For anyone interested in the contested question of how much ‘value’ — or, well, how little — publishers derive from the privacy-hostile practice of tracking web users to behaviorally target… »

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision… »

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

How to get people to open your emails

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

Ruhnn, a Chinese startup that makes influencers, raises $125M in U.S. IPO

Ruhnn, a company that enables influencers to sell through e-commerce and is plotting to change the face of China’s fashion industry, has raised $125 million after it listed on the… »

What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

EU gov’t and public health sites lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be… »

Google lays outs narrow “EU election advertiser” policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to… »

Mercaux bags $4.5M to help bricks-and-mortar retail tool up to sell more

Retail tech SaaS platform Mercaux has closed a £3.5 million (~$4.5M) Series A funding round led by European VC fund Nauta Capital.  The 2013 founded London-based startup sells software for retailers to… »

Foreign secretary hints he believes same Russian cell behind Salisbury poisoning and Czech explosion The British foreign secretary, Dominic Raab, said the UK stood in “full support” of the Czech… »




Sturgeon warns Johnson: don’t use Trump tactics

First minister tells PM that Scots must not have their democratic will thwarted by Westminster government in run-up to elections Related: Ignoring the will of the Scots would be an… »