Category: analytics

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Signal AI taps $25M for public data-based market intelligence that spots trends and risks

Media monitoring — where news sources and other public information outlets are scanned regularly for mentions of specific organizations — is a well established service used by companies for market… Read more »

Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising… Read more »