Category: Advertising Tech

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Europe shows the way in online privacy

Alastair Mitchell Contributor Alastair Mitchell is a partner at multi-stage VC fund EQT Ventures and the fund’s B2B sales, marketing and SaaS expert. Ali also focuses on helping US companies… »

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

How to profit from valuable peer referrals hiding in Slack

Colin Bendell Contributor Share on Twitter Colin is Senior Director of Analytics and Strategy for Cloudinary, the co co-author of High Performance Images, and passionate about data, web performance and… »

Out of the box influencer strategies to accelerate awareness for your startup

Kamiu Lee Contributor Share on Twitter Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling… »

How to get people to open your emails

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com…. »

Most EU cookie ‘consent’ notices are meaningless or manipulative, study finds

New research into how European consumers interact with the cookie consent mechanisms which have proliferated since a major update to the bloc’s online privacy rules last year casts an unflattering… »

Don’t miss this epic Twitter fight between the IAB’s CEO and actual publishers

Grab popcorn. As internet fights go, this one deserves your full attention — because the fight is over your attention. Your eyeballs and the creepy ads that trade data on… »

Covert data-scraping on watch as EU DPA lays down “radical” GDPR red-line

An interesting decision came out of Poland’s data protection agency this week after the watchdog issued its first fine under Europe’s General Data Protection Regulation (GDPR). On the surface the… »

Asia’s AnyMind pulls in another $8M and expands into outdoor advertising

Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals. The company announced a $13.4… »

Media fragmentation is annoying consumers

Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media. Led by… »

EU gov’t and public health sites lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be… »

Exclusive: ex-chief prosecutor’s lawyers say behaviour of Boris Johnson’s aide warrants ‘thorough investigation’ The former chief prosecutor for north-west England has urged the Metropolitan police to launch an immediate investigation… »




Rule change to come into effect on 10 July, with full list of countries published on Friday Coronavirus – latest updates See all our coronavirus coverage English holidaymakers will be… »